Twisted Rings
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Twisted Rings 💍
The campaign for Twisted Rings explores the boundary between design, object, and image. It’s a project that uses CGI not as a tool for spectacle, but as a means to distill, clarify, and reveal the essence of what we observe.
Twisted Rings was born from the idea of removing the ring from the conventional language of jewelry and bringing it back to a more essential and symbolic dimension.
The project doesn’t present a product, but an act of observation: the ring as form, as gesture, as an object full of meaning even before its commercial value.
The visual direction works by subtraction. Every superfluous element is removed to make way for a silent, controlled image, where time seems suspended. The jewelry is neither worn nor staged through an explicit emotional narrative, but isolated, preserved, almost consecrated.
